About us

Biuro Promocji i Reklamy GENERALCZYK has been a publisher of "Poradnika Handlowca", for 17 years. According to the latest Trade Research Monitor – November 2009 conducted by AC Nielsen, "Poradnik Handlowca" is a leading branch Press title.



In its portfolio apart from ‘Poradnik Handlowca’ BPiR GENERALCZYK has also other successful and highly-esteemed title of HoReCa branche – "Poradnik Restauratora". A joined circulation of both monthly titles published by BPiR GENERALCZYK is 80 100. The Publishing House invests in on-line department creating modern Internet communication. The office has a close cooperation with a scientific staff of Szkoła Główna Handlowa in Warszawie, Akademia Ekonomiczna in Poznań, Instytut Rynku Wewnętrznego i Konsumpcji as well experts from research agency INQUIRY. "Poradnika Handlowca" cooperates also with a leader of trade press in Hungary – "Élelmiszer".

Trade Press is a guarantee of reaching proper and selected group of receivers, as well as it optimizes costs of an advertising campaign, according to Justyna Gaj of Polska Agencja Prasowa S.A. (PAP) in a report for "Press" magazine (12/2006). For advertisers, effectiveness in reaching a defined leader is the most important factor. http://www.poradnikhandlowca.com.pl


Press titles published by BPiR GENERALCZYK – "Poradnik Handlowca" and "Poradnik Restauratora" are issued regularly every month and controlled by ZKDP (Press Control and Distribution Association). Independent circulation, readership and reach research of press titles published by BPiR Generalczyk has been conducted by ACNielsen. Once a year a specialized company chosen in a general tender organized by ZKDP conducts an audit.